Thoughts on Psychology × Tech, AI, and building products that matter.
Emotional Design: Why Feelings Determine Your Product's Success
Understanding Emotional Design: How emotions drive user behavior and how to design products that people truly love.
10. Januar 2026
10 min
Digital Wellbeing: How to Develop a Healthy Relationship with Technology
Digital wellbeing from a psychological perspective: Why screen time isn't the problem and which strategies actually work.
Choice Architecture: How to Design Decisions That Help People
Choice Architecture explained: How to achieve better outcomes for users and business through smart decision design – without manipulation.
11 min
Automation Check: How to Identify Processes with Real Potential
Not every process is suitable for automation. Learn how to systematically evaluate automation potential and set the right priorities.
28. Dezember 2025
9 min
Digital Maturity Model: How to Assess Your Organization's Readiness
Where does your organization stand on digital transformation? Learn how to measure your maturity across 5 dimensions and derive actionable recommendations.
8 min
Make vs. Buy: Custom Development or Standard Software?
Build or buy? A wrong decision costs hundreds of thousands. Here's how to make the right choice with TCO analysis and risk assessment.
Human-Centered AI: Why People Are at the Heart of Successful AI Projects
70% of AI tools go unused. The reason: Technology without people. How to implement AI so employees actually adopt it.
AI Readiness Check: Is Your Organization Ready for AI?
Before investing in AI: Check if your organization meets the prerequisites. A systematic check across 5 dimensions.
AI Strategy for SMEs: From Vision to Implementation
How small and medium enterprises strategically implement AI. Proven methods, common pitfalls, and the path to sustainable AI adoption.
12 min
Process Cost Analysis: The True Cost of Your Business Processes
Hidden process costs eat your margin. Learn how to determine real costs and where the biggest savings potential lies.
Dark Patterns: Why Manipulative Design Works – And How to Do Better
As a psychologist, I explain which cognitive mechanisms dark patterns exploit and show ethical alternatives for better conversion.
19. Dezember 2025
Automation for Businesses: Where to Begin?
Automation is no longer a thing of the future – it has become the core of digital transformation. Especially in the DACH region, many companies are looking for ways to automate repetitive workflows, reduce costs, and increase competitiveness. But how do you start an automation project without getting lost in the buzzword jungle?
9. Dezember 2025
5 min
